Building NewLeaf with my amazing colleagues is the best of many entrepreneurial life experiences. I swim against the current and see opportunity where others don’t—my brother used to say that Lauritas start at the word ‘no’. Whatever NewLeaf accomplishes together, my source will remain my wonderful Russian-born wife and 5 inspiring children, and our extended family and friends. Home is Camden, Maine and now St. Louis-before that it was Moscow for 17 years. Everything (almost) I know I learned traveling through America as a circus performer, with supplemental education at Brown, Yale, and the People’s Friendship University of Russia. Sanity maintenance factors: swimming, hiking, food and wine, playing scrabble or hanging with my kids, Hope Elephants.